I track how the brand's content is actually performing — reach, engagement, and how people are responding — and use that to shape what comes next. It's less about posting and more about seeing what's working and building on it.
I'm
Shirisha
Brand Creative Manager
Where brand strategy meets creative direction.
I've spent the last 5 years figuring out what makes a brand actually work. Not just look nice, but hold together across everything it touches.
ABOUT ME
Where brand strategy meets creative direction.
I've spent the last 5 years figuring out what makes a brand actually work. Not just look nice, but hold together across everything it touches.
I've worked with over 20 brands so far, across hospitality, fashion, e-commerce, and B2B/B2C, and honestly every one of them taught me something different.
A big part of what I do is planning. Figuring out the brand approach, setting the direction, and putting the right people and staff in place to actually execute it. I lead creative teams, plan staffing across multiple brands, and make sure everyone's working toward the same direction instead of pulling in different ones.
I also stay close to execution. Briefing photographers, work with design teams, and direct shoots because strategy means nothing if it doesn't show up in the final work. I've planned brand events on the ground too, coordinated vendors, and handled projects from the first strategy conversation to the last asset that goes out.
The Work I Do
1.
Brand Strategy & Positioning
Setting the direction for a brand. What it stands for, how it should feel, and how that shows up everywhere.
2.
Creative Direction
Guiding the look and feel of a brand across shoots, content, and campaigns so everything stays consistent.
3.
Campaign Planning
Building campaigns from the idea stage through to execution, tied back to what the brand actually needs.
4.
Brand Pitching & Approach Strategy
Turning brand strategy into a clear plan — deciding how the brand should approach things, what it should do and what it shouldn't, and pitching that direction before any content or design work begins.
5.
Shoot Direction & Styling
Planning and directing shoots. Briefing photographers and stylists so the final shots match the brand.
6.
Launch & Event Planning
Planning brand events from concept to execution, coordinating everything that needs to come together on the day.
7.
Vendor & Agency Coordination
Working with vendors, agencies, and outside partners to get a brand's work done right.
8.
Brand Identity & Design
Working with the design team on everything that makes a brand recognisable. Logo direction, naming, menu design, and the visual identity that ties it all together.
Brand Strategy & Positioning
My approach:
I always start by understanding the brand first — what it stands for, who it's really for, and what makes it different from everyone else in the space. Once that's clear, I start planning everything around it, so the tone, visuals, and content all move in one direction instead of feeling scattered.
For me, it's not about posting for the sake of posting. Every piece should feel like part of one proper plan, building toward the same identity.
Brands I've Handled
Brand Pitching & Approach Strategy
Every brand I take on starts with the same question — where is this brand headed, and how do we get it there? Before jumping into content or design, I put together a proper approach: what the brand should be doing, what it should stay away from, and the direction that makes the most sense for where it wants to go. This gets pitched to the client first, backed by a clear plan, so we're all building toward the same thing before a single post or design goes live.
Launch & Event Planning
Whenever there's a brand launch, I start by figuring out what the brand actually needs from that moment—the concept, the setup, what should stand out and what should happen first, right down to how the day should flow. Everything is planned around what makes sense for that specific brand, not a fixed template.
Brand Identity & Design
For every brand, I work closely with my design team on everything that shapes how it's recognized — from finding the right name to logo direction to the colors and visual style that fit the brand's personality. It's a collaborative process where I guide the direction and the team brings it to life, making sure the final identity actually feels like the brand.
Organic Reach & Engagement
Before & After Page Transformation
A look at how the Instagram page evolved from where it started to how it looks now, reflecting the strategy, content, and design work behind it.
Product Shoot & Styling
From concept to capture — every shoot reflects a brand's essence through thoughtful styling and visual storytelling.
Video & Reel Production
Producing engaging video content and reels that tell stories and connect with audiences emotionally.